Abstract Artwear is a collaborative initiative. It was made by artists, for artists. The most valuable time for artists is spent in the studio because they are spending it doing something they love the most: art. Finishing a new piece is an exhilarating feeling and finding the perfect place to put it on display is a triumph. However, art has traditionally been confined to one platform. Abstract offers a unique, living platform for artwork. Ditch the wall. We want artists to create stimulating reactions and thoughts, while fostering change with their work. On clothing, artists will be able to do just that in everyday life.
What’s it like to be an Abstract Artwear artist? Our Abstract design team recruits unique and original artists to create clothing that incorporates an individual art and style. The artist and design team work together to create the best line to showcase their work. Our partner company manufactures the artist’s desired clothing line, and Abstract makes it available for sale on our website.
Meet Our Founder - Rob Falconer
My artistic journey has led me to believe that paintings struggle to capture the attention of modern culture to the same extent as music and film. While hit songs and Oscar-winning movies are constantly streaming worldwide to an audience of billions, one-of-a-kind paintings hang collecting dust, waiting to be appreciated. This idea frustrates me because paintings can appeal to the emotions of the viewer more intimately than any other art form. Unfortunately, due to the unique and singular nature of a painting, the industry can only afford to cater to the wealthy, which results in the under-appreciation of countless beautiful works of art.
This discouraging realization pushed me to search for a more personal and affordable way to give paintings a purpose beyond hanging in a collection. That is why I expanded my passion for painting into the world of fashion.
In January of 2020, I started printing works of art from various underappreciated artists on clothing and accessories, which will allow consumers to appreciate their works more intimately and incorporate artistic inspiration into their everyday lives. By purchasing articles from the Abstract store, you are not only expanding the impact of art on the world around us, but you are also supporting artists on their artistic journey by giving their art a larger platform
Thank you for taking the time to learn about me and my artistic vision!